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Our philosophy


It is our consistent focus on sustainability and measurable success that we share with our clients. The following attributes distinguish the approach that mm customer strategy takes to consulting in order to conclude every project with an optimal result for our clients:

  • Results oriented: Each project of mm customer strategy leads to measurable results – established concepts and methods are necessary, but only a means to an end.
  • Quality driven: It is a matter of course that we are able to explain unexpected results and assist our clients even after the project has finished to help interpret the data.
  • Cooperative: mm customer strategy works closely with all of our clients' management levels in order to achieve the project goals efficiently and effectively, and to enable long-term implementation by the clients' organisation.
  • Methodical basis: mm customer strategy employs innovative analytical and statistical methods and procedures such as second generation multivariate procedure for multi-level analysis of causal relationships between influence factors on buying behaviour.
  • Independent: mm customer strategy is fully independent from investors and market research institutes. Project results and recommendations for action are neutral and uninfluenced by third-party interests.

The result: informed and concrete solutions for efficient and effective growth.

Continue to our MANAGEMENT»

Yvonne Martini

Yvonne MartiniYvonne Martini is co-founder and managing partner of mm customer strategy GmbH. She previously worked as project manager at Roland Berger Strategy Consulting. More»

Dr. Markus Müller-Martini

Dr. Markus Müller-MartiniDr Müller-Martini is co-founder and managing partner of mm customer strategy GmbH. Prior to establishing mm customer strategy he worked as project manager at Oliver Wyman. More»