Older press releases

08/03/2013: Car Connectitvity Compass 2013: End-customer study on networked vehicles

Buyers of new cars have high interest but little knowledge in connectivity offers

• At the moment, the perception of car manufacturers' connectivity expertise is overshadowed by the brand image – however, there is a substantial risk that future buyers will switch if connectivity offers are unappealing
• Buyers of new cars are particularly willing to pay for security and navigation services
• Connectivity services give car manufacturers an opportunity to achieve additional sales – but there is also a concrete risk of substitute products for other extras... More»

19/09/2012: Market study: Convergence of mobile and landline networks

Integrated telecommunication providers benefit from rising demand in bundled products

• Integrated mobile/landline network providers with 65% mobile network share and 73% share of sales
• Up to 30% less willingness to switch and 6x higher probability of cross-selling in households with mobile and landline products from one provider... More»

05/01/2012: Anne Ixmeier joins mm customer strategy
Anne Ixmeier, MSc. Consumer Affairs and Marketing, on 1 May 2012 joined mm customer strategy's team as a consultant. Ms Ixmeier holds a double masters degree from the Technische Universität München... More»

02/09/2011: müller-martini strategy consulting grows and is renamed
+ Renamed to "mm customer strategy GmbH"
+ Moved into new office at Georg-Brauchle-Ring (Uptown / Campus) in Munich
+ Florian Salzer joins consultant team

müller-martini strategy consulting GmbH, member of BVM and advisor of international companies for over four years, now trading as mm customer strategy GmbH. More»