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Older press releases

08/03/2013: Car Connectitvity Compass 2013: End-customer study on networked vehicles

Buyers of new cars have high interest but little knowledge in connectivity offers


  • At the moment, the perception of car manufacturers' connectivity expertise is overshadowed by the brand image – however, there is a substantial risk that future buyers will switch if connectivity offers are unappealing
  • Buyers of new cars are particularly willing to pay for security and navigation services
  • Connectivity services give car manufacturers an opportunity to achieve additional sales – but there is also a concrete risk of substitute products for other extras... More»


19/09/2012: Market study: Convergence of mobile and landline networks

Integrated telecommunication providers benefit from rising demand in bundled products

  • Integrated mobile/landline network providers with 65% mobile network share and 73% share of sales
  • Up to 30% less willingness to switch and 6x higher probability of cross-selling in households with mobile and landline products from one provider... More»


05/01/2012: Anne Ixmeier joins mm customer strategy
Anne Ixmeier, MSc. Consumer Affairs and Marketing, on 1 May 2012 joined mm customer strategy's team as a consultant. Ms Ixmeier holds a double masters degree from the Technische Universität München... More»


02/09/2011: müller-martini strategy consulting grows and is renamed
+ Renamed to "mm customer strategy GmbH"
+ Moved into new office at Georg-Brauchle-Ring (Uptown / Campus) in Munich
+ Florian Salzer joins consultant team

müller-martini strategy consulting GmbH, member of BVM and advisor of international companies for over four years, now trading as mm customer strategy GmbH. More»

Yvonne Martini

Yvonne MartiniYvonne Martini is co-founder and managing partner of mm customer strategy GmbH. She previously worked as project manager at Roland Berger Strategy Consulting. More»

Dr. Markus Müller-Martini

Dr. Markus Müller-MartiniDr Müller-Martini is co-founder and managing partner of mm customer strategy GmbH. Prior to establishing mm customer strategy he worked as project manager at Oliver Wyman. More»